Volunteer| Available on iOS and Android

About Thrive

An Overview

What is Thrive?

Sustainability encourages businesses to frame decisions based on long term outcomes in terms of social, environmental, and human impact. 

Several obstacles face enterprises and their leaders during their transformation journey towards sustainability. It can often be difficult for companies to prioritise sustainability as it requires radical innovation, global integration, the institutionalisation of processes and the right business strategy. The THRIVE platform can help businesses, leaders, policymakers and everyday people become more aware of sustainability.

THRIVE stands for

The Holistic Regenerative Innovative Value Entity

Morris Fedeli created the THRIVE framework along with the Sustainability Performance Scorecard (SPS). The THRIVE framework, platform and SPS were created to shift companies’ mindsets from a passive, “business as usual” approach to an active and progressive approach to sustainability.

The THRIVE SPS tool uses machine learning and predictive analytics tools to rank the corporate sustainability performance of enterprises and their strategy or business model.

THRIVE SPS dashboard is the sustainability news hub for organisations. It allows enterprises to assess performance and forecasted effects of changes in regulations; such as taxes or subsidies on carbon credits. 

Contributing to a healthier planet, THRIVE framework and SPS tool aids enterprises transitioning from disclosure to exposure. THRIVE motivates business leaders to compete with one another and individual consumers to reward enterprises that focus on sustainability. 

Enterprises can use this platform to do good to do well for the prosperity of all humankind.

Our goals


We want to know what makes an enterprise successful


Passionate to help achieve sustainability


Research and investigate the link between business models and performance


Many fragmented approaches, including several manual self-referential systems

Mission and Vision

We are a not-for-profit research, education and advocacy group whose mission is to ensure the long term well-being and thrivability of all humanity. Our vision is a world where all living forms live in harmony and solidarity with each other, in the pursuit of global shared value creation and collective collaborative peaceful partnerships for people, planet, profit with purpose and prosperity (7Ps).
As an organization, we do as we preach; promoting equality, inclusiveness and greenness among our Tribe members. We encourage this at scales ranging from the nano to the macro as encapsulated in the 7Cs scale-linked model. The THRIVE framework adopts a design science approach illuminating the 12 Foundational Focus Factors sufficient and necessary on our trajectory towards systemic and holistic modelling of a thrivable society within our ecological limits. 
Let’s defy extinction. Join us on this journey towards thrivability with providence and prosperity.

Who uses Thrive

THRIVE encourages enterprises to do good to do well in their pursuit for a competitive advantage. The platform provides business analysts with tools to guide enterprise strategies. It also assists researchers to analyse trends and effectiveness of business models for sustainability. Additionally, THRIVE allows governments to forecast the effects of regulatory or legislative actions. And most importantly, the THRIVE platform empowers individual consumers to actively stimulate competition among enterprises by voting with our wallets.

How it Works

the platform

Modelling Platform

THRIVE Platform is a unique first-of-a-kind world-class online modelling platform aimed at informing and guiding humanity towards thrivability. It achieves this by providing context-based performance measures linked to strategy, e.g. business model as informed by the sciences. Using big data analytics and advanced machine learning techniques, it utilizes sense-making algorithms to assess performance within norms, relative to thresholds and allocation of available resources.

Guiding our future

As an agnostic platform, it supports many of the commonly available taxa systems for its material topic selection, such as GRI, SDGs, WBAs etc. THRIVE Platform adopts a strong sustainability stance, and thus unlike many other attempts, it does not invite nor allow for substitution or monetization of resources. Furthermore, it is an integrated and scale-linked service providing free guidance to users at all levels rather than acting as simply a repository.

Measuring what matters

THRIVE Platform measures the impact of strategy changes by enterprises, cities and governments. It quantitatively allows a user to freely tinker with settings, levers and sliders, to see the effect on society and the environment. Using historical data, and a sophisticated backcasting system, and extensive formula engine, THRIVE platform allows a user to simulate pending outcomes, based on the actual datasets and supported science. For instance, what is the impact of a one-degree rise in temperature, what is the impact of phasing out fossil fuels, what if food waste was reduced by ten per cent, what if new legislation demanded reduction in pollution in the waterways, etc? 

Forecasting outcomes

THRIVE Platform serves consumers who are wishing to make more informed and sustainable decisions, business leaders who are desiring to excel above their peers, and policymakers who are looking to experiment with “What-if” scenarios for a more prosperous society. Moreover, business analysts and consultants can quantitatively measure and thus encourage their clients to pursue more sustainable outcomes. 

THRIVE project is licensed Creative Commons BY-NC-SA. This license allows reusers to distribute, remix, adapt, and build upon the material in any medium or format for noncommercial purposes only, and only so long as attribution is given to the creator. If you remix, adapt, or build upon the material, you must license the modified material under identical terms.

BY – Credit must be given to the creator
NC – Only noncommercial uses of the work are permitted
SA – Adaptations must be shared under the same terms

Try it for yourself

There is no sustainable business in an unsustainable world.
Contribute to the solution and register to use the THRIVE platform for free.